I had the opportunity to create a case movie for EIGA. It’s about their process of creating a new brand identity for a leading IT management consultancy – “indiTango’s unique brand name is derived from the NATO phonetic alphabet in which the abbreviation for IT would be rendered as “India” and “Tango”. It’s as simple as that! It also seemed logical to use the visual system of Morse code to complete the design—two dots for ‘i’ and a single dash for ‘t’. All visual elements—logo, layout grid, illustrations, and icons are constructed from these basic elements.”

For more information | www.eiga.de