For “Das WIR wirkt!”, I developed a set of custom illustrations based on the project’s logo and visual identity, creating a cohesive visual language for the explainer. I then brought the illustrations to life through animation, translating the initiative’s goals into an engaging and easy-to-understand story. The project, initiated by the Metropolregion Rhein-Neckar as part of the German federal programme Modellprojekte Smart Cities / Smart Region, explores how digital and sustainable approaches can help shape the future of the region, with a focus on leisure, culture and tourism.